Business

Native Mobile App: Benefits & Why Businesses Should Care?

Since developing mobile apps has become essential for any business, we have several development approaches suitable for different companies and budgets. While hybrid and cross-platform approaches to app development have gained momentum for some time, the importance of native app development always stood out. 

Building native apps mean separate coding apps for iOS and Android platforms. Flutter or React Native development allowing developers to reuse maximum code while maintaining native user experience has now become highly popular. But these cross-platform technologies still lack the precision and features corresponding to native apps. 

Here are some of the advantages native mobile app development offers. 

Awesome App Performance

Native apps are advantageous because they can run much faster than hybrid or cross-platform apps since they are written in platform-specific languages and get complete support from the ecosystems of the native platforms. 

They deliver increased performance as native apps can easily access APIs and various components built exclusively for particular OS versions and device screens. Native apps ensure far better performance than cross-platform or hybrid apps when it comes to app performance. 

Robust App Security

The vast majority of hybrid apps developed by using technologies such as Ionic or Cordova mostly depend upon the browser security offered by the OS system. In complete contrast, native apps enjoy security protection at multiple layers of the operating system, and hence security breaches find it difficult to exploit them. 

The native apps are also more secure because instead of relying on different third-party APIs and frameworks, they only use official APIs that are fully tested and safeguarded from security loopholes. The official platform SDKs take a long time and process to develop and go through rigorous security testing. 

Easy Access to Developer Talents 

Both operating system platforms, including iOS and Android, boast of a large pool of experienced native developers since app development originally started with native development. Thanks to years of native development experience, these developers can better shape the native user experience. Moreover, native developers are more experienced in solving platform-specific technical issues. 

Higher Scalability

Native apps can be configured to increase user volume and evolving requirements faster as the changes need to be incorporated into the code of one platform at a time. Since native OS platforms gradually advance from one version to another, allowing developers to cope easily, scaling up an app project becomes much easier. There are fewer restrictions with native platforms, and hence maintaining scalability becomes easier. 

Seamless Access to Native Device Features 

Native apps built particularly for one OS platform using platform-specific programming language, tools, and APIs can easily access mobile devices’ wider range of device hardware features. On top of that, the implementation of the native device features is fast-paced and smooth because of the platform-specific APIs provided by the two leading operating systems such as Google Android and Apple iOS. 

App Store advantage

The App Store and Google Play feature sections are dominated mainly by native mobile apps. Since these app marketplaces remain key marketing channels for the apps, they allow easier visibility and access. Since people mostly look for their required apps in these stores, they enjoy a certain edge in respect of marketing. On the other hand, native apps being backed by these stores are generally considered by users to have better quality. 

App Stability

Android and iOS are two flagship operating systems from Google and Apple, and as the source of these marketplaces, they are less likely to withdraw support for the apps hosted by these platforms. On the other hand, for native apps, both of these platforms have strict rules for maintenance and updates. This is another reason native apps are maintained better and come with more frequent updates. This is also why instances of system failure are very few in the case of native apps. 

Improved UX/UI

User Experience (UX) and User Interface (UI) represent the core of any app project setting the rules for the look and feel of any app. These aspects corresponding to the look and feel of the apps recur across all app projects showcasing the typical look and feel associated with the respective operating system (OS) platform. A native iOS app offers the look and feel of a typical iOS app, which goes true for a native Android app. In contrast, a cross-platform or hybrid app lacks the native look and feel to a great extent. 

Offline Access

A widely acclaimed advantage offered by native apps is offline access to content and certain features. Often these native apps can run without the internet, and some features and content can be easily accessible by the users. 

Since native apps use device storage, sophisticated caching technology can allow access to specific app features and content parts without relying on the internet. The access to offline content and features help improve the app user experience to a great extent. Once the internet connection is restored, the changes and interactions within the app are updated. 

Conclusion 

Since the world of business and everyday life chores are increasingly relying on app-based interactions, app user experience plays a key role. Regardless of what they offer to customers, many apps gain attention because of the seamless user experience. App user experience jelled small businesses to take the opportunity of a level playing field. Native app development offers the best option to deliver an engaging and intuitive app user experience. 

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